Strategic Segmentation
Preface Market segmentation is a common practice in marketing and sales in order to better understand – and therefore be better able to target – customers. This same principle, though, can be applied to any business problem where the division of a diverse population into sub-populations based on similarities (or differences) would be advantageous. Fortunately, […]
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Connecting to Big Data Clusters from Excel
Author: Etienne Oosthuysen Connecting to big data clusters from Excel is now relatively simple. But those who have tried would have noticed multiple ways to achieve what seems to be the same thing. This article aims to clear these muddy waters a bit. I am using Microsoft Office 365 Pro Plus (Excel 2013) updated to […]
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Power BI and Microsoft Azure – what’s all the fuss about?
Author: Etienne Oosthuysen This blog provides a journey starting with Excel and its promotion to BI, it moves on to Power BI version 2 and concludes with a much larger Azure analytical story. Let’s start this journey with some topical statistics. US$97bn the projected annual dollar spend on BI services by 2016. Good 19% the […]
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How to compete @ Adelaide Unleashed and succeed !
What follows is the sequence of events that led to our glorious wins @ Adelaide Unleashed 2015
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