Disrupting the banking market
This video shows a comprehensive solution geared around disruption in the Banking market, from transactions through to advanced analytics. The viewer meets 3 different customers, their challenges and how the bank responds to them.
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From Reactive to Proactive with IoT in Manufacturing
A solution that helps the after market service department of a manufacturer responds to machine issues proactively rather than reactively.
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Strategic Segmentation
Preface Market segmentation is a common practice in marketing and sales in order to better understand – and therefore be better able to target – customers. This same principle, though, can be applied to any business problem where the division of a diverse population into sub-populations based on similarities (or differences) would be advantageous. Fortunately, […]
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