Get more from your Retail data with Predictive Analytics

This case study showcases our solution that allows Sales and Marketing to match customers to the products they are most likely to buy using retail data and predictive analytics. This case study is just as relevant today as it was just shy of one year ago when we created it. Combining this solution with Cognitive […]

Read More

Strategic Segmentation

Preface Market segmentation is a common practice in marketing and sales in order to better understand – and therefore be better able to target – customers. This same principle, though, can be applied to any business problem where the division of a diverse population into sub-populations based on similarities (or differences) would be advantageous. Fortunately, […]

Read More