GA4 Google Analytics and Advanced Tracking with Google Tag Manager – Cheat Sheet
Author: Laura Christie In the ever-evolving digital analytics landscape, Google’s latest analytics platform, GA4 (Google Analytics 4), has become a focal point for businesses aiming to leverage deeper website data-driven insights. Let me save you some valuable time and give you a cheat sheet on what has changed and how you can best leverage it […]
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RAA – GUA Data Migration to Azure
The Problem RAA uses Google Universal Analytics to track various statistics and interactivity within their website and tools to get insights and ultimately make better-informed decisions within the organisation. Google Universal Analytics, however has since been deprecated and replaced with Google Analytics 4. RAA needed to export all the Google Universal Analytics data related to […]
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