Data as a Product: Redefining Analytics and Data Management

Author: Etienne Oosthuysen What is Data as a Product, and why is it becoming a go-to data analytics pattern? Traditional business intelligence (BI) and Data as a Product aim to support self-service analytics, empowering users to explore data without relying entirely on technical teams. But there’s a fundamental difference in how these approaches enable users, […]

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GA4 Google Analytics and Advanced Tracking with Google Tag Manager – Cheat Sheet

Author: Laura Christie  In the ever-evolving digital analytics landscape, Google’s latest analytics platform, GA4 (Google Analytics 4), has become a focal point for businesses aiming to leverage deeper website data-driven insights. Let me save you some valuable time and give you a cheat sheet on what has changed and how you can best leverage it […]

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WHS Data Analysis – our Education Client case study

Providing comprehensive WHS data analysis with clear recommendations to empower the client in the Education sector during the transfer of the new reporting system The Problem The client was in the process of moving their WHS reporting solution over to Salesforce for reporting. The client required a partner to analyse historical data so they could […]

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A History of Basketball and Data Analytics

Author: Lynton Mack Slam dunks and 3 pointers… This is about cloud-scale analytics and business transformation so try to stick with the “Sportsball” analogy if you’re a data peep… It’ll make sense… In 1891, a physical education teacher in Springfield, Massachusetts, was dealing with students stuck indoors on rainy days. The kids were going nuts, […]

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Azure Synapse Analytics – the essential Spark cheat sheet

Author: Nghia Nguyen In this article, I take the Apache Spark service for a test drive. It is the third in our Synapse series: The first article provides an overview of Azure Synapse, and in our second, we take the SQL on-demand feature for a test drive and provided some resulting observations. This article contains […]

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Azure Synapse Analytics – the essential SQL on-demand cheat sheet

Author: Etienne Oosthuysen Disclaimer: as Azure Synapse Analytics is still in Public Preview, some areas may not yet function as it will in a full General Availability stage. This article contains the Synapse SQL on-demand test drive as well as a cheat sheet that describes how to get up and running step-by-step. I then conclude […]

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Azure Synapse Analytics – Insights for all and breaking down silos

Author: Etienne Oosthuysen (And a party down the lakehouse) Cloud databases are a way for enterprises to avoid large capital expenditures, they can be provisioned quickly, and they can provide performance at scale. But data workloads continue to change, fast, which means conventional databases alone (including those running in data warehouse configurations) can no longer […]

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